Gülin İzgi Özcan discovered the world of performance marketing in 2018. In her career journey, she first specialized in data-driven marketing, Google Ads, and Meta Ads at local agencies. She then managed web & app marketing campaigns for Garanti BBVA Payment Systems under GroupM.
Her search for international experience led her to Dubai in 2020, where she developed performance marketing strategies for leading e-commerce brands in the MENA market at Assembly Global. In 2022, as a "Digital Marketing Manager" at a New York based media company, she focused on performance marketing strategies, UI/UX, and data analytics.
Some of the brands she has worked with include industry leaders such as Garanti BBVA, Philips, Yves Saint Laurent, Lacoste, Rituals, Lego, The Body Shop, Karaca, English Home, Hayat Kimya.
In January 2023, she founded Positiv-Us, and with the experience gained throughout her career, she now guides brands on their digital growth journeys.
